Telluride
Art Director
Designer
Copywriter
Digital Advertising
Social Media
Video & Motion
OOH
A brand awareness campaign was created to position Telluride as a world-class, four-season destination while honoring its distinctive character. The work leveraged the original Telluride logo and signature red to create a cohesive, ownable visual system rooted in authenticity.
Where Telluride’s unmanufactured alchemy lives outside the box canyon.
In collaboration with the Genesis team and the Telluride Tourism Board, I helped develop a differentiating platform that captured the destination’s unmanufactured ethos, blending rich history, understated sophistication and the intimacy of its iconic box canyon. By reintroducing the pickaxe “T” that Genesis designed decades earlier as a proprietary shorthand, the campaign anchored powerful, action-oriented messaging across channels, strengthening brand recognition and reinforcing Telluride’s unique place within a competitive resort landscape.
