Snowmass
Art Director
Designer
Copywriter
Branding & Identity
Digital Advertising
Social Media
Video & Motion Video
OOH
A new brand identity and campaign repositioned Snowmass as a distinct, standalone destination. The positioning captures its essence, while the logotype’s diagonal stripe references the iconic profile of Mt. Daly.
A new destination brand and campaign that magnifies the beauty, emotion and perspective that is uniquely Snowmass.
In partnership with Snowmass Tourism and the Genesis team, I helped bring the Magnify campaign to life across multiple channels, including collaborations with online outdoor storytellers. The work connected Snowmass’s expansive alpine landscape with the modern traveler’s desire for connection to nature, to others and to what matters most, supporting awareness, engagement and consideration through clear messaging and strategic content placement.
