Snowmass
Art Director
Designer
Copywriter
Campaign Strategy
Digital Advertising
Social Media
Video
DOOH
A new brand identity and campaign repositioned Snowmass as a distinct, standalone destination. The positioning captures its essence, while the logotype’s diagonal stripe references the iconic profile of Mt. Daly.
A new destination brand and campaign that magnifies the beauty, emotion and perspective that is uniquely Snowmass.
In partnership with Snowmass Tourism and the Genesis team, I helped bring
the Magnify campaign to life across a wide range of channels, including
collaborations with outdoor creators and storytellers. I played a key role
in shaping the campaign's vision through concept development, video
storyboards, digital experiences, messaging, and on-location photo and
video direction.
The campaign invited travelers to see Snowmass as more than a mountain destination.
By pairing its expansive alpine landscape with authentic moments of connection,
the work highlighted the experiences that draw people outdoors in the first
place. Through thoughtful storytelling, strong visual direction, and strategic
content placement, the campaign helped build awareness, drive engagement, and
inspire future visits.
