Spot Pet Insurance
Art Director
Designer
Copywriter
Brand Strategy
Brand Positioning
Campaign Development
Digital Advertising
Social Media
Website & E-commerce
Spot Pet Insurance was a rapidly growing, digital-first brand ready to evolve beyond product-led category messaging. While at Genesis, I worked on establishing a new value proposition that reframed pet insurance around emotional benefit, purpose and the human impact of pet ownership.
A spot-on brand platform built on love, humor and purpose.
The Love at First Spot rebrand shifted focus from selling insurance to celebrating the simple joys of pet parenting. The work emphasized how pets make us better humans and how better humans create a better planet, using expressive pet imagery, breed-specific storytelling and clear calls to action to speak to distinct audience segments. Together, the platform created a warmer, more relatable brand system designed to drive connection, relevance and long-term loyalty.
