Whimzees
Creative Director
Designer
Copywriter
Brand Strategy
Packaging
Trade Show & Sales Materials
Point of Sale
Video
E-commerce
Retail Launch
WHIMZEES’ number one selling toothbrush needed to be repositioned to stand out in a growing and competitive pet care category. Genesis partnered with the brand to define the product strategy, shape, name and launch roadmap for a new toothbrush experience.
A breakthrough product launch that took doggie dental healthcare to new heights.
The introduction of Brushzees, The New Shape of Clean, was brought to market through the fully integrated Jump for Joy campaign. The reimagined product quickly became another hit for the brand, paving the way for a broader packaging refresh, expansion into major retailers and continued sales growth. The successful repositioning ultimately led to WHIMZEES’ acquisition by WellPet and a strong foundation for future growth.
