Santa Cruz County
Designer
Brand Strategy
Brand Identity
Digital
Environmental
Merchandising Applications
Santa Cruz County spans a wide range of communities, landscapes and industries, offering far more than a single, expected experience. While at Genesis, I worked on developing a contemporary brand identity that could reflect this geographic diversity and eclectic spirit under new leadership.
Many landscapes, one shared spirit.
The new identity was built around four core pillars: Coastline, Redwoods, Creativity and Agriculture. This created a flexible system that could anchor communications across digital, print, environments and branded merchandise. The work helped unify the county’s extended communities under a shared visual language while allowing each to retain its individuality, reinforcing Santa Cruz County as a place of culture, commerce and possibility from sunrise to well past sundown.
