Petnutra
Art Director
Designer
Copywriter
Brand Strategy
Brand Identity
Naming & Positioning
Packaging
Website
Brand Guidelines
Digital Communications
PETNUTRA was preparing to launch into a highly competitive pet health market and needed a clear, credible brand position. I worked closely with the founders to redefine the identity and establish a distinct presence grounded in both science and nature.
A natural health brand where science and care work in harmony.
The new brand framework balanced scientific credibility with natural wellness, using a refined wordmark, color palette and visual system to express PETNUTRA’s proprietary technology and nutraceutical offerings. The identity was extended across packaging, website and brand guidelines to ensure consistent storytelling across all touchpoints. Together, the work created a trusted, research-backed brand foundation designed to stand out in the nutraceutical category and build confidence with pet parents seeking effective, all-natural care.
