Digital Globe
Designer
Naming & Repositioning
Brand Strategy
Brand Identity
Messaging Platform
Digital & Corporate Communications
DigitalGlobe provided the most current, comprehensive and accurate satellite imagery of an ever-changing planet but needed a clearer, more ownable position to reflect the scale and impact of its work. Genesis partnered with the brand to reposition DigitalGlobe as the definitive authority on Earth intelligence.
Turning planetary data into a clearer view of the world.
The rebrand elevated DigitalGlobe into The Digital Globe, reinforcing its role as the world’s most accessible and continuously updated Earth library. The new positioning highlighted how its data powers everyday tools like mapping and weather apps while also enabling critical work in conservation, emergency response, science and global security. The result was a more human, purposeful brand expression that clarified value, expanded relevance and positioned DigitalGlobe as the pre-eminent resource for understanding and protecting our planet.
