Grace's Goodness
Art Director
Designer
Copywriter
Naming & Repositioning
Brand Identity
Packaging
Website
Digital Toolkit
Social & Email Templates
Grace’s Goodness, originally launched as Beyond Broth, needed a clear and differentiated position within the natural foods category. I partnered closely with the founder and leadership to rename and reposition the brand, creating a modern, approachable identity built for today’s on-the-go consumer.
A nourishing brand built for modern life, wherever it leads.
The rebrand repositioned Grace’s Goodness as a fun, healthy and convenient instant veggie broth designed for modern nomads. The rollout included a new logo, packaging and website, supported by comprehensive brand guidelines and a toolkit of social, email and web templates. Together, the system helped strengthen shelf presence, clarify the product offering and provide a scalable foundation for future category expansion.
